Human Resources, Benefits and Wellness Communication

More than 300 benefits professionals participated in the 2014 Inside Benefits Communication survey, presented jointly by Benz Communications and the National Business Coalition on Health. Survey respondents—spanning a wide cross-section of the nation’s geographic regions and corporate industries—offered exclusive insight into their communication strategies, approaches and results. All of the data was striking, but most telling were statistics that show most employers still are missing major, can’t-miss communications opportunities to improve the employee value proposition for their benefits.

This session will highlight key findings from the IBC report to show benefits stakeholders how to:

• Overcome budget constraints and use existing communications budgets to achieve the maximum effect and results in employee understanding, perceived value, use and satisfaction with benefits.

• Use ACA to your advantage to promote your company and your programs in a positive and progressive light.

• Build a “bigger tent” to engage all employees and household benefits decision makers fully and enthusiastically—in creative and small, yet meaningful ways that most companies overlook.

Liz Webler Rowell, Senior Consultant
Benz Communications